Blue Ridge Cyclery Events Promotions, LLC is the dedicated events arm of the Blue Ridge Cyclery family, created to strengthen our connection with the cycling community.

The mission of BRC Events Promotions is to build community, engage cyclists of all levels, and inspire a lasting love for the sport. Through thoughtfully planned events we create meaningful opportunities for riders to connect, learn, and grow.

Events are at the heart of how Blue Ridge Cyclery reinforces its role as a central hub for local cycling culture. Each gathering, whether casual or competitive, helps foster a welcoming environment that encourages participation and celebrates the shared joy of riding.

Ultimately, BRC Events Promotions was founded to support, educate, and energize the cycling community through experiences that go beyond the bike—strengthening bonds, building skills, and bringing people together through the power of pedal.

Check it out! BRC has big news!